Introducing our new logo — story RSS

Introducing our new logo

Eight thousand miles – What’s the story? I get asked this question a lot! Having picked a name that suggests a story, for the business, has always helped arouse intrigue and inquiry from everyone we interact with.   When I started eight thousand miles 4 years ago, unlike most other entrepreneurs, I hadn't really thought through some of the basic branding and design ideas. (At least not to the content of the designer within me). As the business organically grew, I focused more towards the day-to-day aspects of running and growing it while the branding design and strategy, took a backseat.   In the last few years, the business has a come a long way (literally and figuratively speaking) and as we...

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